How to avoid writing a clickbait headline. (Click for details.)

It's hard to write shameless promotional material.

I already wrote the books, isn't that bold enough?

It isn't, though.

Packt’s Head of Product, Oli Huggins, said: “We believe in helping to serve and support the global developer community. By selling our eBooks and Videos for $5, we hope to unlock exciting new opportunities for developers who, in other situations, wouldn’t have access to our products. A key part of our mission is to unlock new opportunities for developers, help them discover new technologies, and help put software to work in new ways."

Packt has curated some of our best titles together for the Python Programmers community:

• Learn Python Programming - Second Edition
• Python 3 Object-Oriented Programming - Third Edition
• Modern Python Cookbook - Second Edition
• 40 Algorithms Every Programmer Should Know
• Clean Code in Python

I'm delighted to be part of the promotion. It's Christmas Eve. Even if you don't celebrate this specific holiday, the passing of the winter solstice is a time of renewal.

---

Hello Mr. Lott,