ROI, NPV and Shermer's column in the July Scientific American , on Homo economicus (revised)

Michael Shermer's column, in the July 2007 Scientific American , "The Prospects for Homo economicus ", notes that we all impaired when it comes to making economic decisions.

Also, see Kathleen Melymuka's article in the July 23, 2007 Computerworld , "Boiling the IT Frog ". Harwell Thrasher suggests that simple ROI calculations don't work …

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