Here's the article, "The New Focus Group: The Collective ".

The point is that simplistic Return on Investment misses the point. The point is that marketing models aren't simple linear relationships between promotional dollars and sales.

I was all excited about the value of innovation and the source of innovation .

The …

Michael Shermer's column, in the July 2007 Scientific American , "The Prospects for Homo economicus ", notes that we all impaired when it comes to making economic decisions.

Also, see Kathleen Melymuka's article in the July 23, 2007 Computerworld , "Boiling the IT Frog ". Harwell Thrasher suggests that simple ROI calculations don't work …

My approach to preventing IT insignificance begins with firing the good programmers, since they're saddled with low-value work to begin with. In order to see what that means, let's look at the three phases of an IT organization's collapse to irrelevance. Then we'll see why some specific reorganization steps can …