Here's the article, "The New Focus Group: The Collective ".

The point is that simplistic Return on Investment misses the point. The point is that marketing models aren't simple linear relationships between promotional dollars and sales.

I was all excited about the value of innovation and the source of innovation .

The …

In "It's Strategic -- but it's not -- but it was -- now it's a burden ", I rambled about the situation I encounter on a regular basis. Here's a Haiku that captures the situation.

Please Replace It

It's heavily customized,

We can't install an upgrade,

We don't dare touch it.

The maintenance costs …